Blog Post: 20 Things You Need To Know About Brand Identity
There is more to brand identity than what you see. It is the foundation of every strong brand. You need to create a strong brand identity to get a strong brand. You can use the Brand Identity Template to create a strong brand identity for your business. Let's talk about 20 facts about brand identity that you may not have known. 1) Brand identity is the foundation of every brand strategy. A strong brand identity creates a strong brand, and of course, a weak brand identity creates a weak one. 2) “Who Are You?" Your brand identity answers that question for your brand. 3) In the 1980’s, someone named Jean-Noël Kapfererto created what is known as The Kapferer Brand Identity Prism to help businesses build consistent and lasting brand identities. This prism has six core facets. A) Physique: These are the brand visuals, or physical features of the brand. They include logos, colors, packaging, and product design (e.g., the unique shape of a Coca-Cola bottle). B) Personality: The ch...
